Social Media

As a business owner or marketer, you will inevitably work with outside contractors/vendors (web developers, designers, marketing agencies, etc.) or even other employees on your company's digital marketing and/or social media efforts. They will need to set up/use various online services/tools on your behalf as they are doing work for...

If you're like me, you participate on a lot of social networking sites. Part of signing up on these sites is picking a username or vanity URL (i.e. Facebook.com/JoeSmith). I try to keep my username consistent across all the sites I spend time on. I do this for three reasons: My personal...

One of my biggest struggles as an interactive strategist is staying on top of industry-related news, trends and information. I don't have the luxury of focusing on one area of internet marketing. Clients look to me to provide guidance for a wide variety of things including Web site development, search...