July 30, 2009 PSA: Web Site “Hits” is NOT a Valid Measurement Metric. It Hasn’t Been Since 1999.
When someone asks me how many "hits" their Web site is getting, they really want to know is how many visitors ("visits") came to their site. I think a lot of people use "hits" and "visits" interchangeably. This isn't a problem unless you (or your team) are actually looking at "hits"...