Digital marketer by day. Maker by night.
I live with my wife and kids in Louisville, Kentucky. During the day, I lead digital marketing efforts for a local healthcare company.
I also have a side business making custom wood signs and more. You can learn more here.
I graduated from Western Kentucky University in May 1999 with an Advertising degree and plans to work in a traditional advertising agency. I ended up joining a small three-person marketing shop that was just starting to build websites as the Internet was becoming mainstream. To illustrate how far we’ve come in a short period of time, consider the following about my first job:
- Our office shared ONE dial-up Internet connection and we each had to yell out “Is anyone on the Internet?” before connecting.
- We built our websites using Microsoft Publisher. Yes, I know. Apparently, it’s not just a tool for creating subpar brochures and flyers.
- Our biggest website client was the Broadway Series (the big one based in NYC). They sent us content updates on floppy disks.
I quickly became interested in building websites and taught myself Dreamweaver (industry-leading development software at the time) and started building websites myself. That led to my second job where I was hired as a full-time web developer for a software development company. I pretty quickly learned that I wasn’t cut out to be a developer. Over the next few years, I moved between an Internet startup (that let me go after three months), computer training, a video gaming start-up and a sales role at a local media company.
In 2004, I transitioned full-time into the digital strategy, project management, and leadership side of things. I love this space because things move so quickly and I really enjoy learning new things.
Throughout my career, I have run my own websites and blogs as a “copy and paste coder.” This experience along with my early experience as a full-time developer has been invaluable for me because it’s helped me better understand the website development process and I can guide others through it.
Professional Digital Marketing Experience
Since 2012, I have held various digital marketing strategy and leadership roles with healthcare companies. I am currently Director of Digital Strategies at UofL Health where I oversee all digital marketing efforts including managing our consumer-facing websites, social media, online reputation, paid campaigns and metrics/reporting. Before my foray into healthcare, I spent 9+ years at local large/mid-size advertising agencies working on digital projects for consumer brands, government agencies, and local/regional companies.
Here’s a quick run-down of my digital marketing and strategy experience going back to 2004:
- Director of Digital Strategies | UofL Health | January 2019 to Present
- Director, Digital Strategy | Haven Behavioral Healthcare, Inc. | August 2018 to August 2019
- Consultant, Trainer & Educator, Owner | Jay Lane Media | April 2008 to December 2019
- Director of Marketing & Digital Strategy | Springstone, Inc. | May 2016 to July 2018
- Digital Strategy Consultant (Senior Products) | Humana | June 2015 to May 2016
- Social Strategy Consultant & Community Manager (Individual & Medicare Products) | Humana | December 2013 to June 2015
- Digital Strategy Consultant (HumanaVitality) | Humana | October 2012 to December 2013
- Digital Marketing Strategist | Power Creative | June 2010 to October 2012
- Director, Interactive Services | New West | October 2007 to September 2009
- Interactive Marketing Strategist | Power Creative | September 2005 to October 2007
- Account Executive, Interactive | Bisig Impact Group | June 2004 to September 2005
You can read more about my experience and specific roles on my LinkedIn page. Are we connected?
Teaching & Training
I have a curious mind and really enjoy learning new things. I enjoy sharing what I’ve learned with others and have taught 100+ digital marketing classes/seminars geared towards executives, small business owners, and professionals.
You can read more about my teaching and training experience here.
Woodworking & Other Creative Projects
I’ve loved creating and figuring out how to do things for as long as I can remember. My favorite pastime is woodworking. I got started in 2005 when I wanted to build my own poker table. I found plans online, borrowed my uncle’s tools/garage and created a poker table that I am still proud of today. Since then, I have since completed dozens of traditional woodworking projects and you can see most of them in my project gallery. I now focus most of my time on my side business, Made By Jay Lane, where I make custom wood signs and more.
In addition to my woodworking projects, I’ve found other fun things to work on including a book I wrote for new dads, my Video Gaming Dad blog, custom LEGO builds and a several video gaming-related ventures.