I am a digital marketing and social media consultant living in Louisville, Kentucky along with my wife, Mary, three kids, and a Goldendoodle named Gertie.
Professional Work Experience
I have nearly two decades of experience working on digital marketing programs and projects for companies of all sizes, ranging from Fortune 100 and healthcare companies to small/medium businesses and non-profits. I have experienced the work from the corporate side, agency side, and as an independent consultant.
I spent the past seven years in digital strategy and leadership roles in healthcare. The first half of that time was at Humana working on consumer-facing initiatives. The last three years were spent at two different behavioral healthcare companies overseeing localized marketing programs for 30+ facilities treating mental health and addiction.
Before my time in healthcare, I spent 8+ years at advertising agencies working on large website projects and digital initiatives for clients such as GE Appliances, Lennox International, GE Aviation, Commonwealth of Kentucky, regional/local companies, and non-profits.
I graduated from Western Kentucky University in May 1999 with an Advertising degree and plans to work in a traditional advertising agency. I ended up joining a small three-person marketing shop that was just starting to build websites as the Internet was becoming mainstream. To illustrate how far we’ve come in a short period of time, consider the following about my first job:
- Our office shared ONE dial-up Internet connection and we each had to yell out “Is anyone on the Internet?” before connecting.
- We built our websites using Microsoft Publisher. Yes, I know. Apparently, it’s not just a tool for creating subpar brochures and flyers.
- Our biggest website client was the Broadway Series (the big one based in NYC). They sent us content updates on floppy disks.
I quickly became interested in building websites and taught myself Dreamweaver (industry-leading development software at the time) and started building websites myself. That led to my second job where I was hired as a full-time web developer for a software development company. I pretty quickly learned that I wasn’t cut out to be a developer. Over the next few years, I moved between an Internet startup (that let me go after three months), computer training, a video gaming start-up and a sales role at a local media company.
Since 2004, I transitioned into the digital strategy, project management, and leadership side of things. I love this space because things move so quickly and I really enjoy learning new things.
Throughout my career, I have run my own websites and blogs as a “copy and paste coder.” This experience along with my early experience as a full-time developer has been invaluable for me because it’s helped me better understand the website development process and I can guide others through it.
Teaching & Training
I have a curious mind, enjoy learning new things, and I am passionate about sharing what I’ve learned with others. Since 2008, I have taught 100+ digital marketing-related classes for executives, small business owners, aspiring entrepreneurs, and professionals. I also try to create and share educational content as often as I can.
You can read more about my training here.