About Jay Lane

Digital marketer by day. Woodworker by night.

By day, I’m Director, Digital Marketing & Analytics at Sage Growth Partners. In my free time, I run a part-time business, Made By Jay Lane, making custom 3D wood art, Bourbon barrel heads, signs and more. I also love hobbies and host a weekly podcast called My Awesome Hobby. I live with my wife and kids in Louisville, Kentucky. 

My Story

I graduated from Western Kentucky University in May 1999 with an Advertising degree and immediately went to work for a small marketing agency. I quickly became interested in website development and taught myself how to build websites. Over the course of the next several years I held roles in website development, media sales, computer training, and even ran a video gaming start-up.

In 2004, I transitioned into the digital strategy, project management, and leadership side of things working for local advertising agencies. Over an eight year period, I had the opportunity to work on digital projects for clients such as GE Appliances, Lennox, GE Aviation, Commonwealth of Kentucky and many other local/regional companies. 

From 2012 to 2022, I held I held various digital marketing leadership roles within several healthcare organizations overseeing website development, social media, online reputation and paid campaigns. 

In March 2022, I returned to the agency side and joined Sage Growth Partners as Director, Digital Marketing & Analytics. 

Digital Marketing Experience

Below is a quick run-down of my digital marketing experience. Read more about my specific roles on LinkedIn

  • Director of Digital Strategy & Analytics | Sage Growth Partners | April 2022 to Present
  • Director of Digital Strategy | UofL Health | January 2019 to April 2022
  • Director, Digital Strategy | Haven Behavioral Healthcare, Inc. | August 2018 to August 2019 
  • Director of Marketing & Digital Strategy | Springstone, Inc. | May 2016 to July 2018
  • Digital Strategy Consultant (Senior Products) | Humana | June 2015 to May 2016
  • Social Strategy Consultant & Community Manager (Individual & Medicare Products) | Humana | December 2013 to June 2015 (FTE)
  • Digital Strategy Consultant (HumanaVitality) | Humana | October 2012 to December 2013 (FTE)
  • Digital Marketing Strategist | Power Creative | June 2010 to October 2012 (FTE)
  • Consultant, Trainer & Educator, Owner | Jay Lane Media | April 2008 to December 2012 (full-time from Sept. 2009 to June 2010)
  • Director, Interactive Services | New West | October 2007 to September 2009
  • Digital Marketing Strategist | Power Creative | September 2005 to October 2007
  • Account Executive, Interactive | Bisig Impact Group | June 2004 to September 2005

Teaching & Training

I have a curious mind and enjoy learning new things and sharing what I’ve learned with others. I have taught 100+ digital marketing-related classes/seminars geared towards executives, small business owners, and professionals. 


I’ve loved creating and figuring out how to do things for as long as I can remember. My favorite pastime is woodworking. I got started in 2005 when I wanted to build my own poker table. I found plans online, borrowed my uncle’s tools/garage and created a poker table that I am still proud of today. Since then, I have completed dozens of traditional woodworking projects including 14+ poker tables, bookshelves, furniture and more.

I now focus most of my time on my side business, Made By Jay Lane, where I make custom Bourbon barrel heads, 3D wood art, signs and more.  

Other Creative Projects

In addition to my woodworking projects, I’ve found other fun things to work on including a book I wrote for new dads, my Video Gaming Dad blog, and several video gaming-related ventures.