http://www.jaylane.com Internet Marketing. Simplified. Wed, 10 Mar 2010 16:35:11 +0000 http://backend.userland.com/rss092 en So I'm sitting at my desk thinking about lunch (it's currently 11:30 AM in Louisville) and this brilliant status update comes through... It's so simple, yet it hits me at the perfect time. If I didn't already have lunch plans today, I'd be going to Chick-fil-A. http://www.jaylane.com/2010/03/10/one-of-the-best-facebook-status-updates-ive-ever-seen/ Lately, I've been getting a lot of SPAM emails with attachments. The "sender" tells me that I need to open the attachment to provide them with information. This might sound obvious but you should never open attachments from people you don't know, especially if it's a weird-looking attachment (i.e. download.exe or ... http://www.jaylane.com/2010/03/03/protect-yourself-from-malicious-email-attachments/ One of the quickest ways to negatively inflate/skew your Google Analytics data is to include internal company site traffic. Many companies have their Web site set as the home page in their Internet browsers (Internet Explorer, Mozilla Firefox or Google Chrome). Every time an employee opens their browser to surf the ... http://www.jaylane.com/2010/02/26/how-to-exclude-your-internal-company-traffic-from-google-analytics/ An inevitable part of hiring someone to build your Web site is that they will need to set up various services or accounts on your behalf. Some examples could include: Registering a domain name (www.yourcompanyname.com) for your Web site through a domain registrar like GoDaddy or Network Solutions Setting up Web site hosting Setting ... http://www.jaylane.com/2010/02/24/dont-let-your-programmer-hold-you-hostage/ I'm a big time user of Microsoft Office. I'm constantly using Outlook, PowerPoint, Word and Excel. For the past couple of years, I've been using a PC laptop running Microsoft Vista. If you've used Vista, you know that there always seems to be a problem (at least there has been for ... http://www.jaylane.com/2010/01/22/problems-with-microsoft-word-2007-crashing/ I recently switched my Internet browser of choice from Mozilla Firefox over to Google Chrome. I was getting tired of Firefox freezing up on me all the time and I had heard nothing but good things about Chrome from some of my programmer friends. Since I switched over, my Internet ... http://www.jaylane.com/2009/08/31/how-to-make-a-delicious-plugin-for-google-chrome-from-tiptrickmod-com/ According to Katie Schmitt, in her post Digital Marketing and the Recession, "Paid search is the only form of marketing that fulfills demand, rather than creates it." I had to share the quote because PPC is definitely something that I believe in. It works and it's really easy to track. The post ... http://www.jaylane.com/2009/08/31/why-you-should-consider-pay-per-click-ppc-advertising-to-promote-your-productbusiness/ Today I read an excellent post from Ian Lurie over at ConversationMarketing.com called 18 ways to kick your competitor's ass, online. He writes about things you should be doing on your Web site. Here are some of the highlights: Don't ask for more information than you need on your contact forms Use spell check Write ... http://www.jaylane.com/2009/08/28/ways-to-kick-your-competitors-you-know-whats-online-according-to-conversationmarketing-com/ Registering a Web site address (domain) is the first step in launching your new Web site or blog. There are a lot of things to think about like branding, availability and memorability. When you register an address through a site like GoDaddy.com, it can be an overwhelming experience because they ... http://www.jaylane.com/2009/08/18/how-to-register-a-web-site-address-with-godaddy-com-video/ Today, I came across a wonderful blog post "Trying Twitter On For Size? 10 Tips For Newbies" by Honeybee Consulting. They outline 10 tips to help newbies get the most out of Twitter. Here's a basic rundown: Sign up  - You have to start somewhere Find some friends - Check out other peoples' Twitter ... http://www.jaylane.com/2009/08/17/check-out-this-great-twitter-post-for-newbies/