Teaching

I’m passionate about teaching and sharing what I know with others. I teach digital marketing and social media classes at University of Louisville and Bellarmine University throughout the year.

Below is a list of my upcoming classes. Please feel free to contact me with any questions.

Upcoming Classes

Everything You Need to Know About Marketing Your Business on the Internet
Dates: Weds. Sept. 15, 2010 – Weds. Oct. 6, 2010 (4 sessions)
Time: 6:00 PM – 8:00 PM
Location: Bellarmine University

Are you overwhelmed with how to market your business on the World Wide Web? Should you have a Web site or a blog (or both)? What about other tactics like email marketing or search engine marketing? How can you use Twitter, YouTube, LinkedIn, and Facebook? The goal of this class is to help educate you on the options that are available and some of the best ways to use them. This course will cover things to consider when creating a Web site and how to use the search engines to drive more qualified leads to you. You’ll discover how to communicate with your customers and prospects through email marketing, blogging, and social networking sites like Facebook and LinkedIn. You’ll leave this class with the knowledge, confidence and tools to harness the power of the Internet and win more customers.

Register at Bellarmine’s Web site or call 502.452.8166

Social Media 101 for Business
Date: Thurs. Sept. 23, 2010
Time: 6:00 PM – 8:30 PM
Location: Bellarmine University

Learn how to communicate with your customers and prospects through social media tactics such as blogging, Twitter, podcasting, social networking sites such as Facebook and LinkedIn. During this class, students will learn what social media is and how to implement strategies for their own businesses.

Register at Bellarmine’s Web site or call 502.452.8166

Using Google Accounts to Grow Your Business
Date: Weds. Oct. 13, 2010
Time: 6:00 PM – 8:30 PM
Location: Bellarmine University

You probably already know that you can set up a Gmail email account through Google but did you know that Google provides a ton of free tools that can really help you with your business? Google offers Web-based tools for things like Web site tracking, monitoring what others are saying about you/your products/your competition online, great word processing software, calendars, RSS feeds and other tools for helping others find you through the search engines. In this class, you’ll see demos of some of the best free tools that Google has to offer.

Register at Bellarmine’s Web site or call 502.452.8166

How to Share Your Expertise Online
Date: Weds. Oct. 20, 2010
Time: 6:00 PM – 8:00 PM
Location: Bellarmine University

Do you have your own business? Chances are that you have an expertise and knowledge that many of your customers and prospects don’t know about. You need to share your expertise via the Internet and connect with customers and prospects in a way that you never thought possible. In this class, you’ll learn about a variety of tactics including blogging, screen casting, social networking sites and more. We’ll discuss how to implement these tactics easily yourself without much technical knowledge.

Register at Bellarmine’s Web site or call 502.452.8166

Internet Marketing 101 for Small Business
Dates: Weds. Oct 27, 2010 – Weds. Nov. 17, 2010 (4 sessions)
Time: 6:00 PM – 8:00 PM
Location: University of Louisville Shelby Campus

Learn how and promote your business on the World Wide Web. This course covers things to consider when creating your own Web site, how to track visitor activity and ways to convert prospects into customers. You’ll learn how to drive traffic through major search engines like Google using pay-per-click (PPC) advertising and search engine optimization (SEO) strategies. Discover how to communicate with customers and prospects through email marketing, blogging, and social networking sites like Facebook and LinkedIn. You’ll leave this class with the knowledge, confidence and tools to use the Internet to grow your business.

Register at U of L’s Web site

Social Media 101
Date: Weds. December 1, 2010
Time: 6:00 PM – 8:30 PM
Location: University of Louisville Shelby Campus

Learn how to communicate with your customers and prospects through social media tactics such as blogs, Twitter, podcasts, social networking sites such as Facebook and viral videos. During this class, students will provide students with a good understanding of what social media is and how to implement various strategies for their own businesses.

Register at U of L’s Web site

Past Classes & Speaking Engagements

• Social Media 101 – Community Ventures Corporation
• WordPress 101 – Learn How to Create, Customize & Manage Your Own WordPress Site
• Growing Your Business With Social Media - Social Media Club Evansville - (View the presentation)
• Intro to Search Engine Marketing
• Intro to Google Pay-Per-Click (PPC) Advertising
• Web Marketing Basics for Small Business