Classes & Seminars

I’m passionate about teaching. I love sharing what I know with others. I currently teach continuing education classes at University of Louisville and Bellarmine University covering a variety of Web marketing topics. See my upcoming classes and descriptions below.

In addition, I speak to other professional groups throughout the year. If you are interested in having me speak to your company or organization, please contact me at 502.509.2529 or through my online contact form.

Upcoming Classes

Introduction to Search Engine Marketing
Weds., March, 10, 2010 | 6:30 to 8:30 PM
University of Louisville (Shelby Campus)

Learn how to use pay-per-click (PPC) advertising and search engine optimization (SEO) to drive qualified leads to your Web site. During this two hour session, we’ll discuss everything you need to know about setting up your own PPC campaign including a Google Adwords demo. We will also discuss how to implementation some basic SEO strategies to help increase your Web site’s visibility within the search engines.

Register at U of L’s Web site

Social Media 101 for Small Business
Thurs., March 18 | 6:30 PM to 8:30 PM
Bellarmine University

Learn how to communicate with your customers and prospects through social media tactics such as blogging, Twitter, podcasting, social networking sites such as Facebook and LinkedIn. During this class, students will learn what social media is and how to implement strategies for their own businesses.

Register at Bellarmine’s Web site or call 502.452.8166

Using Google Accounts to Grow Your Business
Thurs., April 8, 2010 | 6:30 PM to 8:30 PM
Bellarmine University

You probably already know that you could set up a Gmail email account through Google but did you know that Google provides a ton of free tools that can really help you with your business. Google offers Web-based tools for things like Web site tracking, monitoring what others are saying about you/your products/your competition online, great word processing software, calendars, RSS feeds and other tools for helping others find you through the search engines. In this class, you’ll see demos of some of the best free tools that Google has to offer.

Register at Bellarmine’s Web site or call 502.452.8166

Social Media 101
Weds., April 14, 2010 | 6:30 to 8:30 PM
University of Louisville (Shelby Campus)

Learn how to communicate with your customers and prospects through social media tactics such as blogs, Twitter, podcasts, social networking sites such as Facebook and viral videos. During this class, students will provide students with a good understanding of what social media is and how to implement various strategies for their own businesses.

Register at U of L’s Web site

Past Classses/Seminars

• Internet Marketing 101 for Small Business (will be offered again in Fall 2010)
• Introduction to Google Pay-Per-Click Advertising
• Web Marketing Basics for Small Business
• Using Social Media for Small Business
• How to Create & Manage Your Own Web Site Using WordPress