According to Katie Schmitt, in her post Digital Marketing and the Recession, “Paid search is the only form of marketing that fulfills demand, rather than creates it.”
I had to share the quote because PPC is definitely something that I believe in. It works and it’s really easy to track.
The post has some other great marketing tips for things to do during a recession.
You can check out the full post on Levelwing Media’s Web site.