So I’m sitting at my desk thinking about lunch (it’s currently 11:30 AM in Louisville) and this brilliant status update comes through…

It’s so simple, yet it hits me at the perfect time.
If I didn’t already have lunch plans today, I’d be going to Chick-fil-A.
Lately, I’ve been getting a lot of SPAM emails with attachments. The “sender” tells me that I need to open the attachment to provide them with information.
This might sound obvious but you should never open attachments from people you don’t know, especially if it’s a weird-looking attachment (i.e. download.exe or certification.txt). No reputable organization is going to get information from you this way.
You can’t assume that your SPAM filter or software is going to keep all malicious emails out. The examples below were successfully delivered to my inbox:
Example #1 – There are a lot of tell-tale signs that this email from “Bank of America” is fraudulent.
- The email is from auto.bot@verify.com. Does that even sound legit?
- It’s sent to “undisclosed-recipients”
- There is an HTML attachment (restore account.html)
- I don’t bank with Bank of America

Example #2 – This one from “UPS” isn’t quite as obvious as the first example. Here’s what I saw:
- UPS would have probably left a notice on my front door. How would they have possibly gotten my email address anyway?
- The notice is almost three months after the supposed delivery date
- There is a text file attachment (_Certification_.txt)
- The copy in the email just doesn’t sound like something that would come from UPS. I don’t think they even say “United Parcel Service” anymore

Here are some things you can do to protect yourself from malicious email attachments:
- Don’t open emails or attachments from people you don’t know or that seem “fishy” (Pay special attention to the subject line and who the email is supposedly from)
- Have anti-virus software installed on your machine. Most of them will check incoming email (assuming you’re using Microsoft Outlook) automatically. AVG is a good free one
- Make sure that whatever email program you are using blocks images in all incoming emails (In Outlook, go to Tools>Trust Center to block images). Blocking images does two things. First, the spammer can’t track that you’ve opened the email (even if it was previewed in your preview pane). Without getting too technical, spammers need images to display in the email to track whether or not the email was opened. Second, malicious programs can’t automatically execute in these emails when opened
Just be careful with attachments. It it doesn’t feel right, don’t open it.
Tagged as:
malicious attachments,
Spam
One of the quickest ways to negatively inflate/skew your Google Analytics data is to include internal company site traffic.
Many companies have their Web site set as the home page in their Internet browsers (Internet Explorer, Mozilla Firefox or Google Chrome). Every time an employee opens their browser to surf the Internet, the company Web site comes up.
It’s not just visits that gets skewed. Your bounce rate shoots up and your average time on site goes way down. Plus, your home page traffic is not going to be proportional to the traffic on other pages of your site.
It’s easy to filter out your internal traffic. Here are 4 simple steps:
1) Find out your network’s IP address. Depending on company size, you may have multiple IP addresses. If you have an IT person, ask him. If you don’t have someone, go to www.WhatisMyIP.com. As soon as the site pulls up, you should see “Your IP Address Is:” and a number that looks something like “72.135.156.44″ directly below it. This is your IP address.
2) Login to your Google Analytics account. At the bottom right corner of the page you should see a “Filter Manager” link. Click it.
3) Click on “+ Add Filter” in the top right corner (denoted by the red arrow below)

You’ll be taken to a “Create New Filter” page.

Give your filter a name. I called my “Exclude company traffic.”
Since we want to exclude traffic from our IP address, select “Exclude,” “traffic from the IP addresses,” and “that are equal to” in the three dropdown menus.
Enter your IP address. Mine was “72.135.156.44.”
Select which Web sites you want to filter by clicking on the appropriate Web site profile(s) and then clicking “Add>>”
Click “Save Changes”
4) You’re done! Sit back and relax knowing that your Web site traffic activity is a little more accurate.
If you’re smart, you’ll exclude your marketing team’s IP address as well in case they want to inflate the numbers in an attempt to show how good of a job they’re doing.
Additional resources: Google Analytics has a good help page with more information about excluding internal traffic.
Tagged as:
Excluding company traffic; Web analytics,
Google Analytics