I’ve been involved with digital marketing in some capacity since 1999 when I first taught myself HTML and started building websites. Back then, the Internet was just starting to become mainstream and everyone wanted a website. Over the years, my focus has shifted from programming to strategy but my love for all things digital has remained the same. I love figuring things out and learning on the fly.
Currently, I’m the Director of Marketing & Digital Strategy for Springstone, Inc. based in Louisville, KY, where I lead digital and traditional marketing efforts for over a dozen behavioral health facilities in Ohio, Indiana, Texas and Arizona.
Prior to joining Springstone, I spent over 3 1/2 years at Humana leading digital initiatives for HumanaVitality, Medicare and individual product lines. I spent about half of that time on Humana’s Enterprise social media team.
Before Humana, I spent the majority of my career at local advertising agencies working with clients such as GE Appliances, GE Aviation, Toyota, Lennox, Aquatic Bath, Interlogix (formerly GE Security), University of Louisville, Commonwealth of Kentucky and more. I’ve also consulted with local small businesses and non-profits over the years on their digital marketing and social media programs.
When I’m not working or spending time with my wife and three kids, I enjoy playing with LEGO, blogging at VideoGamingDad.com, building things out of wood and finding fun projects to work on. Way back in my past, I wrote a book for new fathers and ran a video gaming business.
Here’s a quick run-down of my digital marketing experience going back to 2004: