About Jay Lane


I’ve been involved with digital marketing in some capacity since 1999 when I first taught myself HTML and started building websites. Back then, the Internet was just starting to become mainstream and everyone wanted a website. Over the years, my focus has shifted from programming to strategy but my love for all things digital has remained the same. I love figuring things out and learning on the fly.

Currently, I’m the Director of Marketing & Digital Strategy for Springstone, Inc. based in Louisville, KY, where I lead digital and traditional marketing efforts for over a dozen behavioral health facilities in Ohio, Indiana, Texas and Arizona.

Prior to joining Springstone, I spent over 3 1/2 years at Humana leading digital initiatives for HumanaVitality, Medicare and individual product lines. I spent about half of that time on Humana’s Enterprise social media team.

Before Humana, I spent the majority of my career at local advertising agencies working with clients such as GE Appliances, GE Aviation, Toyota, Lennox, Aquatic Bath, Interlogix (formerly GE Security), University of Louisville, Commonwealth of Kentucky and more. I’ve also consulted with local small businesses and non-profits over the years on their digital marketing and social media programs.

When I’m not working or spending time with my wife and three kids, I enjoy playing with LEGO, blogging at VideoGamingDad.com, building things out of wood and finding fun projects to work on. Way back in my past, I wrote a book for new fathers and ran a video gaming business.

Work Experience

Here’s a quick run-down of my digital marketing experience going back to 2004:

  • Director of Marketing & Digital Strategy | Springstone, Inc. | May 2016 to Present
  • Digital Strategy Consultant (Senior Products) | Humana | June 2015 to May 2016
  • Social Strategy Consultant & Community Manager (Individual & Medicare Products) | Humana | December 2013 to June 2015
  • Digital Strategy Consultant (HumanaVitality) | Humana | October 2012 to December 2013
  • Digital Marketing Strategist | Power Creative | June 2010 to October 2012
  • Digital Marketing Consultant, Educator & Owner | Jay Lane Media LLC | April 2008 to December 2013
  • Adjunct Professor, Digital Marketing | Jefferson Community & Technical College | January 2013 to May 2013
  • Director, Interactive Services | New West | October 2007 to September 2009
  • Interactive Marketing Strategist | Power Creative | September 2005 to October 2007
  • Account Executive, Interactive | Bisig Impact Group | June 2004 to September 2005

I’m on Twitter as @JayLane. You can see a full run-down of my professional experience on my LinkedIn profile. You can also drop me a line on my Contact page.