Today I read an excellent post from Ian Lurie over at ConversationMarketing.com called 18 ways to kick your competitor’s ass, online.
He writes about things you should be doing on your Web site. Here are some of the highlights:
- Don’t ask for more information than you need on your contact forms
- Use spell check
- Write every day (on your blog)
- Take control of your site
- Measure stuff
My personal favorites are “take control of your site” and “measure stuff.” I can’t tell you how many times clients have told me that their previous programmer totally controlled their site. The programmer fought them every step of the way and refused to make changes. If it’s your Web site, you need to have full control. Don’t get hijacked by your programmer.
Traffic measurement is huge. Your Web site isn’t doing you much good if you’re not paying attention to what visitors are doing there. Also, how can you know what’s working and what’s not? With a Web analytics package like Google Analytics, you can track the following:
- Number of visitors to your site
- Entry and exit pages
- Top pages visited
- Average lenth of visit
- Where visitors came from
If you’re already doing any of the 18 things on Ian’s list, then you’re way ahead of the curve.
Check out the full post at ConversationMarketing.com
