I recently switched my Internet browser of choice from Mozilla Firefox over to Google Chrome. I was getting tired of Firefox freezing up on me all the time and I had heard nothing but good things about Chrome from some of my programmer friends. Since I switched over, my Internet experience has been a lot smoother.
Switching was a big decision for me because Firefox has so many cool add-ons that just made life easier for me. One of my favorite add-ons was having the ability to easily add bookmarks to my Delicious account (Delicious is an online bookmarking tool that makes all of your bookmarks available to you anywhere that you have Internet access).
According to Katie Schmitt, in her post Digital Marketing and the Recession, “Paid search is the only form of marketing that fulfills demand, rather than creates it.”
I had to share the quote because PPC is definitely something that I believe in. It works and it’s really easy to track.
The post has some other great marketing tips for things to do during a recession.
He writes about things you should be doing on your Web site. Here are some of the highlights:
Don’t ask for more information than you need on your contact forms
Use spell check
Write every day (on your blog)
Take control of your site
Measure stuff
My personal favorites are “take control of your site” and “measure stuff.” I can’t tell you how many times clients have told me that their previous programmer totally controlled their site. The programmer fought them every step of the way and refused to make changes. If it’s your Web site, you need to have full control. Don’t get hijacked by your programmer.
Traffic measurement is huge. Your Web site isn’t doing you much good if you’re not paying attention to what visitors are doing there. Also, how can you know what’s working and what’s not? With a Web analytics package like Google Analytics, you can track the following:
Number of visitors to your site
Entry and exit pages
Top pages visited
Average lenth of visit
Where visitors came from
If you’re already doing any of the 18 things on Ian’s list, then you’re way ahead of the curve.
Registering a Web site address (domain) is the first step in launching your new Web site or blog. There are a lot of things to think about like branding, availability and memorability.
When you register an address through a site like GoDaddy.com, it can be an overwhelming experience because they attempt to upsell you every chance they get. It is a pretty easy process to navigate once you get used to it.
This how-to video walks you through all the steps of registering your own Web site address at GoDaddy.com.
If you’re receiving this content through your email or RSS reader, you can view the video here.
